Top Free & Most Affordable Marketing Tools for Small Businesses

Why Is Public Relations So Expensive? Learn Why It’s Worth Every Penny.

As a PR agency for startups and small businesses, we don't take on every client, and here's why.

This is why every fashion brand must use affiliate links for PR and audience engagement

Rethinking PR Strategy for an Evolving Media Environment in 2025: 10 Strategic Tactics

The media industry is in major flux. Companies need to rethink what PR is and how it works. Expert PR tips for startups and small business.

What is digital PR? How can I increase my product's visibility online? This is what PR is today and it's future.

Tips on how public speaking can grow your small business.

Finding funding as a female entrepreneur, startup founder or business owner may be easier than you think. Here is a list of funding opps.

How to Launch a New Beverage Trend That Sets a Market on Fire

Any PR agency can get your business media attention that will drive traffic to your website, however, not many of them care about the...

“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” said Zuckerberg in...

Expert tips on how to DIY PR for your startup, small business

At Cascade, we understand that being searched and discovered is key to improving your online presence. Today, to improve search...

Every day our clients hire us to achieve media stories and opportunities for them through, what is called, "Earned" media placements....

Top marketing tips and strategy for small businesses in 2024

When I started in PR many, many years ago there was barely an Internet, in fact we didn't even have computers in our office for every...

Small businesses and entrepreneurs understand the value of PR but for different reasons. Startups want to attract customers and investors...

When you're a small business owner you wear every hat from accounts receivable and manager to new business/sales and marketing. It can be...

(As originally posted on NBC5 Chicago "Inc. Well") It’s no surprise that over my years in journalism and public relations I have watched...