top of page
Welcome to
The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to businesses today.
Search
AI In PR: Why it Will Never Replace a PR Agency
AI In Public Relations: Why it Will Never Replace a PR Agency
Cascade Team
Mar 55 min read
6
Top Free & Most Affordable Marketing Tools for Small Businesses
Top Free & Most Affordable Marketing Tools for Small Businesses
Cascade Team
Jan 295 min read
8
Why Is Public Relations So Expensive? And Why It’s Worth Every Penny.
Why Is Public Relations So Expensive? Learn Why It’s Worth Every Penny.
Jennifer Fortney
Jan 176 min read
7
This PR Agency Doesn’t Take on Every Business That Comes to Us, And Here’s Why
As a PR agency for startups and small businesses, we don't take on every client, and here's why.
Jennifer Fortney
Jan 145 min read
12
Affiliate PR: This is Why Affiliate Links Are a Must for Fashion Brand PR Strategy
This is why every fashion brand must use affiliate links for PR and audience engagement
Cascade Team
Jan 103 min read
7
Rethinking PR Strategy for an Evolving Media Environment in 2025: 10 Strategic Tactics
Rethinking PR Strategy for an Evolving Media Environment in 2025: 10 Strategic Tactics
Cascade Team
Jan 35 min read
23
Why is My Company Not Getting PR Coverage? The Current State of Media in the U.S. and Its Impact on Public Relations
The media industry is in major flux. Companies need to rethink what PR is and how it works. Expert PR tips for startups and small business.
Jennifer Fortney
Dec 27, 20246 min read
21
PR Strategy: The Future of PR in a Changing Media Landscape
What is digital PR? How can I increase my product's visibility online? This is what PR is today and it's future.
Cascade Communications
Aug 19, 20246 min read
18
How Mastering Public Speaking Can Propel Small Business Growth
Tips on how public speaking can grow your small business.
Cascade Team
Jul 25, 20245 min read
24
Top Startup Funding Opportunities for Female-led Businesses
Finding funding as a female entrepreneur, startup founder or business owner may be easier than you think. Here is a list of funding opps.
Jennifer Fortney
May 31, 202413 min read
22
Product Launch: How to Launch a New Beverage Trend That Sets a Market on Fire
How to Launch a New Beverage Trend That Sets a Market on Fire
Jennifer Fortney
Apr 29, 20244 min read
10
2024 Checklist: 7 Reasons Your Website Isn't Selling
Any PR agency can get your business media attention that will drive traffic to your website, however, not many of them care about the...
Cascade Team
Apr 15, 20247 min read
27
Social Media Trends: What Facebook Content, News Feed Transition Means for Marketers
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” said Zuckerberg in...
Jennifer Fortney
Apr 3, 20242 min read
28
Top DIY PR Tips for Every Small Business, Startup
Expert tips on how to DIY PR for your startup, small business
Jennifer Fortney
Mar 30, 20243 min read
22
Search Trends: Improving Your Discovery in Search. Experts Predict Priorities for 2024
At Cascade, we understand that being searched and discovered is key to improving your online presence. Today, to improve search...
Cascade Team
Feb 13, 20241 min read
9
Paid Media, Guarantees and A Cautionary Tale
Every day our clients hire us to achieve media stories and opportunities for them through, what is called, "Earned" media placements....
Cascade Communications
Feb 10, 20244 min read
22
This is The One, Top Marketing Strategy You Need for 2024
Top marketing tips and strategy for small businesses in 2024
Jennifer Fortney
Jan 10, 20243 min read
21
PR Tip: Formula PR is Dead. Custom, Niche is Thriving.
When I started in PR many, many years ago there was barely an Internet, in fact we didn't even have computers in our office for every...
Cascade Communications
Aug 31, 20233 min read
20
Why PR Works For Startups & Small Business
Small businesses and entrepreneurs understand the value of PR but for different reasons. Startups want to attract customers and investors...
Cascade Communications
Jun 22, 20233 min read
19
How to Get Your Press Release Seen By Targeting Your Audience
When you're a small business owner you wear every hat from accounts receivable and manager to new business/sales and marketing. It can be...
Cascade Communications
May 25, 20234 min read
15
bottom of page