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Welcome to
The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to businesses today.
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Jennifer Fortney
May 3, 20234 min read
Prepping Your Business for Marketing Success & Growth
(As originally written for and published on NBCChicago.com's Inc. Well) So your business is going to be featured on TV or in a print...
12
Cascade Team
Apr 27, 20234 min read
How to Rank High in Search: The Best Secrets for DIY SEO
Today, online search is the foundation of our lives. It helps us answer trivia questions, locate a rare collectible and help us discover...
31
Cascade Communications
Apr 26, 20233 min read
Uncovering Your Business' News Story & Generate PR
Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your...
14
Cascade Team
Mar 27, 20234 min read
What Makes a Story Truly Newsworthy & Compelling to Media
As former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their...
403
Cascade Team
Mar 21, 20235 min read
If You’re an Entrepreneur, Don’t Read the News
If You’re an Entrepreneur, Don’t Read the News
37
Cascade Team
Mar 13, 20234 min read
If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now
It’s no secret that video has become a crucial part of our lives and search. Today, you can go to YouTube or TikTok to learn how to do...
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Cascade Team
Mar 8, 20233 min read
Why Your PR Strategy May be “Crying Wolf”
PR tip: How to, and how not to, use a press release for your business.
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Cascade Team
Mar 8, 20235 min read
How to Use a Press Release: Are Press Releases Really Worth it Today and What to Do Instead
Up until about 10 years ago the press release was still a powerful tool for companies to distribute news broadly to attract the attention...
62
Cascade Team
Mar 2, 20235 min read
Why Your PR Strategy Must be Experiential With or Without a Physical Product
Today’s customers and consumers have named “experience” as one of the most important determinants as to whether they will engage with a...
20
Cascade Team
Feb 24, 20235 min read
How to Develop a Marketing Budget for a Small Business
How to Develop a Marketing Budget for a Small Business
11
Cascade Team
Feb 16, 20236 min read
How to Get Press Coverage for Your Startup, Small Enterprise
How to Get Press Coverage for Your Startup, Small Enterprise
39
Cascade Team
Feb 8, 20235 min read
How to Bootstrap a Product Launch
How to Bootstrap a Product Launch. Bootstrapping marketing for a small business.
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Cascade Team
Jan 31, 20235 min read
How to Increase Online Visibility for Your Small Business Like Big Brands
How to market a startup like a big brand. How to compete with big brands.
14
Cascade Team
Jan 21, 20234 min read
What is the Role PR Plays in a Startup?
What role does PR play in a startup? How does PR help a startup grow?
24
Cascade Team
Jan 3, 20233 min read
Why Search Should be A Key Consideration for Your PR Campaign
Why Search Should be A Key Consideration for Your PR Campaign
16
Cascade Team
Dec 7, 20223 min read
Top 6 Search Engines Aren't What You Think They Are
As we move into 2023, a model that we've been executing and building upon is still only slightly gaining traction, despite the plethora...
15
Cascade Communications
Oct 12, 20224 min read
10 Tips for Pitching Media on Twitter
Thanks to Twitter and Facebook, getting in front of an interacting with media has become easier than before. Recent surveys of...
49
Cascade Team
Jul 11, 20222 min read
8 in 10 Gen Z Consumers Say Social Media Offers More Brand Authenticity
Marketers and business owners are quickly trying to understand Gen Z, a unique generation that is driving authenticity, social missions...
17
Cascade Team
Jul 6, 20221 min read
All it Takes is One Poor Experience to Lose a Customer - Study Shows
We've been talking a lot about customer experience these days and a new study out by customer engagement firm Verint proves why. The...
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Cascade Team
Jun 28, 20222 min read
Here's What You Need to Know About Launching Your Startup in the U.S.
Tips on how to launch a start up in the US
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