Cascade Communications
PR Tip: Planning for A Crisis Can Save Your Brand. Here's How to Do It.
Most people think it's bad luck to consider the worst possible effect their service, product or business might have on a customer. But...
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The Cascade Effect: A Digital PR Blog
The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today
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Jennifer Fortney
Jan 5, 20224 min read
PR Tip: Social Media Let's You Think BIG with PR
For better or worse, social media is here to stay, however, it's evolved over time as new players hit the market and steal eyeballs,...
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Jennifer Fortney
Aug 21, 20215 min read
Is Your Business Really Ready for PR? This Checklist Will Save You Time & Money
Are you prepared? Crisis communications checklist for startups, small business and small enterprise.
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Jennifer Fortney
Aug 19, 20211 min read
Cascade Named a Best PR Firm in Chicago for Third Consecutive Year
Out of 156 Chicago-area PR agencies, Cascade is one of just 31 selected for Expertise.com's Best PR Firms in Chicago. Celebrating 20...
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Jennifer Fortney
Jun 25, 20212 min read
Cascade Communications Bags a Spot on Clutch’s List of Top Public Relations Companies in Illinois
Knowing how to tell a story is what makes a business rise against its competitors. We understand this, and we help great companies tell...
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Jennifer Fortney
Apr 3, 20214 min read
PR Tip: Actually, This is Not What Successful Companies Do for PR
Like all small businesses, my work email finds its way onto many lists. My junk email box is a menagerie for everything from VC offers to...
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Jennifer Fortney
Mar 24, 20213 min read
Keeping up with Media: What Companies Need to Know to Get PR
Print newspapers and digital outlets are outsourcing printing, cutting staff and deadlines and extending others all while turning over...
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Jennifer Fortney
Mar 11, 20211 min read
Cascade Named One of Best Digital Marketing Agencies in Chicago
We continue to celebrate our 20th Anniversary the only way a company can, online and with more acknowledgements of our work and...
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Jennifer Fortney
Feb 22, 20213 min read
After 20 Years as a PR Agency, This is Why We're Now a Story Agency
The funniest thing happened recently. Cascade celebrated 20 years in business, and we were so busy it just floated on by. With the...
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Cascade Communications
Feb 6, 20214 min read
Integrated Marketing- Why it's Important Today
You've heard the saying, don't put all of your eggs in one basket. Today, there is nothing more important when it comes to marketing....
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Jennifer Fortney
Jan 1, 20212 min read
Do Startups Really Need PR?
(As originally written for and published on NBCChicago.com's Inc. Well) I am often inspired by other online content and this story is no...
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Cascade Communications
Jan 1, 20214 min read
What is a "Brand" and Why You Aren't One....Yet.
What is a brand and why you're not one...yet. How to create a brand.
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Jennifer Fortney
Dec 29, 20206 min read
Marketing Tip: Do These 6 Things to Improve Your Digital Marketing
While most businesses continued to thrive this past year, many did not, and it begs the question why that is. In today’s world where...
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Jennifer Fortney
Dec 7, 20203 min read
Lessons from 2020: How Covid-19 Has Changed PR and the Way You Tell Your Story
As many people anticipate the end of 2020, it’s not likely that just because the year ends that much will change. In fact, it’s likely to...
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Jennifer Fortney
Nov 2, 20201 min read
PR Tip: The #1 Most Overlooked PR Approach to Generating Media Coverage
PR tips: how to generate PR for your startup, small business
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Jennifer Fortney
Oct 21, 20202 min read
Cascade PR Brings on Award-winning Journalist, Sandra Guy, as Content Strategist
Here at Cascade Communications, we're always innovating to stay ahead of industry trends to ensure success for our clients now and in the...
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Jennifer Fortney
Oct 14, 20202 min read
Cascade PR & Story Agency Named a Top PR Firm
As a top PR firm, Cascade PR knows it can be tough for a new business to manage its public image, brand and story effectively while...
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Jennifer Fortney
Oct 13, 20203 min read
Fintech Startup Offers Retailers, Consumers 'Checkout Anywhere' in Store for Holiday 2020
Thanks to Covid-19, retailers, like many other businesses, are in a bit of a pickle in 2020 when it comes to planning Q4/holiday sales,...
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Jennifer Fortney
Sep 17, 20201 min read
Cascade PR, A Story Agency, Named Top B2B Companies in U.S.
At Cascade we always strive to provide the best, most customized experience for our clients who come to us from every category, every...
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Jennifer Fortney
Aug 12, 20203 min read
What You Need to Know About the Changing Media Environment
Today, news is dominated continuously by Covid-19, which has negatively impacted the media world. Due to low subscriptions and a...
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