We're thrilled to again announce that we've been named one of the Top PR Firms in Illinois. At Cascade Communications, we help businesses...

Every business wants to be interviewed by media in a traditional way but we must accommodate changing needs of media.

Since before the pandemic started, we began seeing changes in the media industry and news environments that we've been keeping a tab on....

For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and...

While individuals continue to try and find a good, full-time career, it’s no surprise that many are turning to temporary work to tie them...

Public relations has many arms and legs beyond just a press release and pitching a story. There are a variety of strategies that fuel...

Most people think it's bad luck to consider the worst possible effect their service, product or business might have on a customer. But...

For better or worse, social media is here to stay, however, it's evolved over time as new players hit the market and steal eyeballs,...

Are you prepared? Crisis communications checklist for startups, small business and small enterprise.

Out of 156 Chicago-area PR agencies, Cascade is one of just 31 selected for Expertise.com's Best PR Firms in Chicago. Celebrating 20...

Knowing how to tell a story is what makes a business rise against its competitors. We understand this, and we help great companies tell...

Like all small businesses, my work email finds its way onto many lists. My junk email box is a menagerie for everything from VC offers to...

Print newspapers and digital outlets are outsourcing printing, cutting staff and deadlines and extending others all while turning over...

We continue to celebrate our 20th Anniversary the only way a company can, online and with more acknowledgements of our work and...

The funniest thing happened recently. Cascade celebrated 20 years in business, and we were so busy it just floated on by. With the...

You've heard the saying, don't put all of your eggs in one basket. Today, there is nothing more important when it comes to marketing....

(As originally written for and published on NBCChicago.com's Inc. Well) I am often inspired by other online content and this story is no...

What is a brand and why you're not one...yet. How to create a brand.

While most businesses continued to thrive this past year, many did not, and it begs the question why that is. In today’s world where...

As many people anticipate the end of 2020, it’s not likely that just because the year ends that much will change. In fact, it’s likely to...