PR tips: how to generate PR for your startup, small business

Here at Cascade Communications, we're always innovating to stay ahead of industry trends to ensure success for our clients now and in the...

As a top PR firm, Cascade PR knows it can be tough for a new business to manage its public image, brand and story effectively while...

Thanks to Covid-19, retailers, like many other businesses, are in a bit of a pickle in 2020 when it comes to planning Q4/holiday sales,...

At Cascade we always strive to provide the best, most customized experience for our clients who come to us from every category, every...

Today, news is dominated continuously by Covid-19, which has negatively impacted the media world. Due to low subscriptions and a...

How to market, communicate and grow your business during a pandemic.

The truth about customer discounts. Is it killing your brand and destroying perceived value?

The question is...would you begin talking with someone online without knowing what they look like? People, especially between men and...

We created a unique and easy way for media to collaborate with PR folks, like us, on stories...

With suddenly more time on your hands, how are you recreating the trips and vacations that have meant the most to you right now?

Are you looking for advice, inspiration and know how to help your business survive quarantine? Maybe you are taking time to plan a killer...

PR tips for startups and small businesses.

Want to DIY PR for your startup or small business. Here are tips for doing it yourself.

(As originally posted to NBCChicago.com's Inc Well) Sometimes I feel like a doctor. It never fails that whenever someone asks what I do...

Starting off a new year, new decade and celebrating 19 years in business seems like a lot of excitement. After launching in January 2001,...

Here's a question for you: Are you interested in running your business or growing your business? When you first start your business you...

One of the first things I do when speaking to a potential new client is to uncover what makes them unique; different what is the story...

(As originally written for and published on NBCChicago.com's Inc. Well) As an entrepreneur, the most precious commodity you have is time....

Today, everyone is focused on the love of a partner, friend or family member, but are you honoring your professional relationships with...