Jennifer Fortney
PR Stunts: The good, bad and the really, really ugly
(As originally published on NBCChicago.com's Inc. Well) PR Stunts. Everyone wants to do them and hopes they trigger massive media...
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The Cascade Effect: A Digital PR Blog
The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today
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Jennifer Fortney
Mar 5, 20182 min read
Cascade Communications Joins Clutch List of Leading PR Firms in Chicago
Cascade PR, a leading Clutch rated PR Agency in Chicago for startups, small business, small enterprise.
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Cascade Communications
Mar 4, 20183 min read
How to Be a Great Client: Simple Tips for Working with a PR Agency
Learning to work with an agency, especially when you’ve never done it before, can be an exercise in trust and faith. Having an...
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Jennifer Fortney
Mar 1, 20182 min read
What exactly IS PR? How Does it Work? New Book Solves Mystery & Tips for DIY PR
Over the past 17 years in business, I have had more people - entrepreneurs and corporate executives - ask me about PR and "what is it?"....
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Cascade Communications
Feb 28, 20184 min read
Media Interviews Training: Where Patience Meets Savvy
There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the...
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Cascade Communications
Feb 26, 20183 min read
Don’t Spam Editors: Five Tips to Earn Their Respect & Get PR
For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in...
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Cascade Communications
Feb 21, 20183 min read
What is Your Brand? Why it Can Make, Break Your Business
Starting a business can seem like a daunting task with applications and business plans, but if you don't know or understand what your...
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Jennifer Fortney
Feb 19, 20184 min read
DIY PR - Tips for Starting Out
Entrepreneurs and small business owners ask me this question almost on a regular basis - "I can't afford to hire a professional to manage...
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Jennifer Fortney
Feb 12, 20183 min read
Best Press Release Tips from the Top PR Pros
I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR...
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Cascade Communications
Feb 2, 20183 min read
How Does PR Help Your Business?
How does PR work and how it can help grow a small business or startup
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Jennifer FortneyCascade Communications
Jan 20, 20182 min read
Is Your Small Business Primed For Growth? How to Prepare to Grow.
I’ve told you how public relations can help grow your business, but are you truly ready for the growth executing a strategic marketing...
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Jennifer Fortney
Jan 16, 20183 min read
Doing Good Can Double PR Exposure
Corporate Responsibility is real and consumers and clients want to know that you stand for more than just profit in today's world. How...
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Jennifer Fortney
Jan 14, 20184 min read
So, You Think You Can't Afford PR. Here's Why and How to Hire a Publicist.
So, You Think You Can't Afford PR. Here's Why and How to Hire a Publicist.
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Cascade Communications
Jan 12, 20183 min read
Want to Attract Media Attention? Define the Why
There are a number of ways a business can attract the attention of media. Some good, some bad, some really bad. For those seeking media...
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