As a startup, you are the Believer. The one who holds the candle of Faith. Who pushes through the barriers with Determination,...

I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR...

Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To...

This is a topic that has been on mind for several years and I haven’t been 100% on whether I should, or how I would, address it Finally,...

Earlier this month , Cascade Communications began assisting Clutch in their leading public relations research. After working closely with...

Thanks to the world of the Internet almost anyone can paint the picture of whom they would like to be, but really aren't. A flashy...

(As originally published on NBCChicago.com's Inc. Well) PR Stunts. Everyone wants to do them and hopes they trigger massive media...

Cascade PR, a leading Clutch rated PR Agency in Chicago for startups, small business, small enterprise.

Learning to work with an agency, especially when you’ve never done it before, can be an exercise in trust and faith. Having an...

Over the past 17 years in business, I have had more people - entrepreneurs and corporate executives - ask me about PR and "what is it?"....

There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the...

For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in...

Starting a business can seem like a daunting task with applications and business plans, but if you don't know or understand what your...

Entrepreneurs and small business owners ask me this question almost on a regular basis - "I can't afford to hire a professional to manage...

I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR...

How does PR work and how it can help grow a small business or startup

I’ve told you how public relations can help grow your business, but are you truly ready for the growth executing a strategic marketing...

Corporate Responsibility is real and consumers and clients want to know that you stand for more than just profit in today's world. How...

So, You Think You Can't Afford PR. Here's Why and How to Hire a Publicist.

There are a number of ways a business can attract the attention of media. Some good, some bad, some really bad. For those seeking media...