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A pioneer of e-Philanthropy, Rob Grosshandler designed the online charity mall model and launched iGive.com in 1997. The advent of AmazonSmile slowed the expansion of iGive even though its retailers offer a far greater percentage of money given back (up to 26%) creating a meaningful difference for participating nonprofits. To date, shoppers using  iGive have donated more than $10 million with its proprietary shop-to-give software.

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Shoppers who use iGive will have a greater impact than those who used AmazonSmile. iGive donations range from .6 to 26 percent of the total purchase price, depending on the retailer. That’s compared to AmazonSmile’s flat donation rate of only .5 percent. With iGive, a $50 online purchase can generate $1.25 more in charity donation compared to using AmazonSmile. Over time, this adds up faster, creating a greater impact for small nonprofits.

 

To start donating with iGive, simply create a free account on iGive.com and begin browsing your favorite retailers and charities. On the iGive account dashboard, shoppers can save their favorite stores, see how much iGive shoppers have donated to their favorite causes, and view their total donation amount to-date.

 

Downloading the iGive browser extension or mobile app for free, makes searching, buying and donating to a cause even easier by allowing consumers to shop for what they want and automatically see which retailers are iGive participants and the percentage they give back.