Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you have to understand what it is first. Here are the four myths of public relations.
While, today, this concept of influencers appears to be more individuals with YouTube channels than journalists and media, the concept of individuals vs traditional PR works the same. The difference is that most online “influencers” want to be paid to endorse your company, product or service. Where journalists and media outlets want to tell a great story that can create credibility for your business, drive traffic and sales through an “earned” placement.
To fully understand what public relations is, Jennifer Fortney addresses the 4 Myths of Public Relations in this article:
