For nearly 20 years, Cascade was a dedicated PR agency partner to small businesses and startups, and even then, I always held true to the belief that not every client is a fit for us. That we have a standard and culture that allows us to pick the best partners and those we feel we can be a good partner to.
This is key. We see our clients as partners whose collaborative participation is the difference between a successful campaign and one that has hiccups.
Today, Cascade Communications is more than just a public relations agency—we are an integrated digital marketing agency and strategic partners committed to delivering meaningful results for our clients.
As the CEO of Cascade Communications, I am often asked why we are selective about the clients we choose to work with. The answer lies in our dedication to quality, authenticity, open collaboration and mutual success.
A Foundation of Shared Values
Every client relationship at Cascade begins with a conversation about values. We seek out companies that align with our ethos of ethics, integrity, innovation, and positive impact. When we partner with clients whose missions resonate with ours, the collaboration becomes more than transactional—it transforms into a shared journey toward meaningful change.
And it becomes fun. The more fun everyone is having the better the outcomes and strength of the client-agency relationship.
This value-driven approach ensures that we’re not just saying yes to helping amplifying any company, product, service or message but truly championing one we believe in.
We refuse to sacrifice our core beliefs or determine the value of clients just by the scope of work or size of the agreement or our client roster. We believe in doing good work that matters and can be transformative.
Strength of Story
As a journalist, I originally built Cascade’s reputation with both media and clients on our ability to find and share strong, compelling newsworthy stories. In fact, it’s what we became known for over the years.
If we feel a company does not have a strong story, or we attempt to educate on what we believe is the best story angle and timeline to tell that story and it is rebuked, than we have to politely say no.
Cascade is not, and has never been, a “yes” PR agency just to bring in the work. We want to know and feel confident that we can produce results that meet objectives and generate the measurement that matters.
Focus on Excellence
Being selective allows us to dedicate the time, energy, and resources necessary to craft and execute exceptional campaigns that are thoughtful.
Our clients trust us to go beyond surface-level PR tactics. Our Cascade 360 model is built to create a PR and story campaign that covers all of the basis for success. We go above and beyond delivering tailored strategies that generate real results including wrapping in additional marketing channels to maximize exposure and reach.
By maintaining a carefully curated client roster, we ensure that each partnership receives the personalized attention it deserves. This commitment to excellence is reflected in our results—whether it’s elevating brand visibility, driving meaningful engagement, or fostering lasting community connections.
For Every Client There is A Fit, Just Not Us
We know that not every client, company or personality will be a fit for us. And that’s okay, because somewhere there is an agency that is the right fit for them, and we always celebrate when a company successfully finds that partner.
I love that there is something for everyone out there!
See Our Value
The reality is that not every company can afford our services, but we’re always sharing helpful information and tips to help them jump start their own PR to create growth, and then, when they can, they often call us back.
We are experts in what we do with case studies and examples to back it up. That’s the real value to our clients and we appreciate clients and companies that recognize and trust our expertise.
We know that we are worth our value in price and work and it’s important that our clients see and understand that and make that investment not just financially but in time as well. Why time? Because great campaigns don’t happen overnight. They take time and are thoughtful.
You can see our accolades that support our reputation and quality of work.
The Power of Mutual Investment
We firmly believe that the best partnerships are built on mutual investment. Just as we pour our expertise and creativity into every campaign, we seek clients who are equally invested in the process and open to collaboration. Without client commitment and involvement, we may miss deadlines and get off track in a process that only has a small window of latitude.
This mutual respect and dedication fuel collaboration that drives the kind of results that make an impact—not just for the brand but for its audience as well.
Authenticity Matters
In today’s world, authenticity is paramount. We believe in authentic relationships with clients and building a foundation that can sustain both collaborative and honest conversations for better outcomes. If we cannot be our authentic selves in the client/agency relationship, then neither side can be at their best for the benefit of the work or campaign.
Moreover, audiences are more discerning than ever, and they can tell when a brand’s messaging doesn’t align with its actions. In fact, they will jump ship quickly and not return if they sniff a hint of inauthenticity.
At Cascade, we partner with clients who prioritize authenticity in their story communications, culture, beliefs and operations. This ensures that every campaign we execute is not only impactful but also genuine.
Why This Matters to You
Our selectivity is not about exclusivity—it’s about alignment. Alignment with our Mission, Vision and Core Values. By being intentional about the type of clients we work with, we’re able to deliver the kind of results that build trust, drive growth, and create lasting impact.
For our clients, this means a dedicated team that truly understands their vision and objectives and is committed to bringing it to life. Most of all, we’re partners. We’re an extension of our client’s business or marketing team all after the same goal.
At Cascade Communications, we measure success not just by metrics but by the value and impact we create—for our clients, their audiences, and the communities they serve. And that’s why we choose quality over quantity, every single time.
There is a reason so many clients keep returning to Cascade.
Are you ready to partner with a PR agency that’s as invested in your success as you are? Let’s start the conversation.
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